In my role overseeing marketing and website management at Soletherapy a dynamic multibrand footwear retailer, I focus on amplifying the brand’s unique selling propositions. By highlighting core offerings like premium comfort and advanced ergonomics, we ensure customers can quickly recognize and appreciate the value we deliver across all touchpoints.
Overview
In the role of Project Coordinator and Website Merchandiser, the aim is to strategically organize, highlight, and market Sole Therapy’s product collections effectively on digital platforms. Clear categorization, impactful visuals, and compelling product narratives enhance user experience, streamline purchase decisions, and reinforce brand recall.
Consistent merchandising practices keep Sole Therapy products prominently positioned, driving consumer interest and fostering repeat purchases. Thoughtful coordination of website content ensures Sole Therapy remains the go-to choice for comfort and quality in footwear.
Details
Role:
Marketing & Website Management